Online Marketing & Business Consulting

97% of people now use the Internet (NOT yellow pages) to research products and services. Chances are high that your prospects are looking for your goods online.

Plus, consumers don't want to be interrupted with marketing messages anymore.  Instead, they want to be marketed to on their own terms. Traditional “outbound” marketing efforts (including radio, TV, direct mail, and telemarketing) are becoming less effective.  With the Internet, and more recently with social media, companies can and should adopt an “inbound” marketing philosophy where the communication is controlled by the consumer.

Speaking of social media, Google may own the web for search traffic, but social media owns communities and networks.  Businesses can't overlook 700 million Facebook users, 100 million Twitter users, and 100 million LinkedIn professionals. Somewhere, someone is talking about you, your business, your products/services, your competitors, etc. Don't you want to be part of that conversation?

Then, there's mobile. With “smart phone” prices dropping like a rock, (nearly) everyone will have one. Today, Facebook gets more usage from a mobile device than from a computer.  More and more Google searches are happening on mobile every day. Is your business taking advantage of it?

Where do you begin?  You need a knowledgeable expert to help you plan and execute online, social and mobile marketing strategies with no extra effort on your part.

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